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Standard report: Customer Engagement

Learn how to use the GUIDEreports Customer Engagement report to monitor customer-owned work, overdue and stuck tasks, customer participation, upcoming commitments, and CSAT feedback.

Written by Elan Maynez

Overview

The Customer Engagement report helps you understand whether customers are actively participating in their onboarding work and where customer-owned tasks may need follow-up.

For onboarding, Customer Success, and Professional Services teams, it helps answer a practical question:

Are our customers engaged, progressing, and satisfied?

Use the report to identify customer workload, ownership gaps, overdue or blocked work, upcoming customer commitments, participation across projects, and recent CSAT feedback.

What you can learn from this report

Use Customer Engagement to understand:

  • How much work is assigned to customers

  • How much customer work is still active

  • How much has been completed or is no longer required

  • Which customer tasks are stuck

  • Which customer tasks are overdue

  • Which customer tasks are due this week

  • Where customer work is concentrated by project or customer

  • Whether customer-owned work is missing an assignee

  • Which customer users have the greatest concentration of stuck work

  • How many customer team members are typically invited to projects

  • How recent CSAT results are trending

  • What customers are saying in CSAT comments

This report is especially useful when you want to understand customer participation and customer-owned delivery risk, rather than overall task execution across both internal and external work.


Filter the report

Customer Engagement uses the standard GUIDEreports filters.

These include:

  • Customer

  • Project and task custom fields

  • Project status

  • Task status

  • Project tags

  • Task tags

  • Task responsibility

  • Task start and due dates

  • Project start and end dates

You can combine filters to narrow the report to the population you want to investigate.

For example:

  • Customer: Acme

  • Task Responsibility: Customer

  • Task Due Date: This Month

Now the report helps answer:

What customer-owned work does Acme need to complete this month?


Understand overall customer workload

Start with the summary metrics to understand how much work customers are responsible for and how that work is progressing.

Metric

What it tells you

Total Customer Tasks

How much task work has Customer responsibility overall.

Active Customer Tasks

How much qualifying customer-owned work is still incomplete.

Completed Customer Tasks

How much qualifying customer work is Done or Not Applicable.

Stuck Customer Tasks

How much customer-owned work is currently marked Stuck.

Unassigned Customer Tasks

How much incomplete customer work currently has no assignee.

Total Customer Tasks

Question it answers: How much work have we assigned to customers?

Total Customer Tasks counts tasks with Customer responsibility.

There is no additional built-in task-status or project-status restriction.

Use this as a broad measure of customer workload rather than a measure of what remains incomplete.

Active Customer Tasks

Question it answers: How much customer-owned work is still outstanding?

This metric focuses on customer-responsibility tasks that are not:

  • Done

  • Not Applicable

and belong to qualifying projects.

Use it to understand the amount of customer work that still needs to move forward.

Completed Customer Tasks

Question it answers: How much customer-owned work has been completed or is no longer required?

Completed Customer Tasks includes customer-responsibility tasks marked:

  • Done

  • Not Applicable

Note: Because Not Applicable is included, this metric does not represent only work that customers actively completed. It includes work that was determined to no longer be required.

Stuck Customer Tasks

Question it answers: How much customer-owned work has been explicitly identified as blocked?

This metric focuses on customer-responsibility tasks currently marked Stuck.

Use it as an investigation signal.

A Stuck status tells you that the work is blocked. It does not tell you why.

Use the drilldown and underlying project context before deciding what follow-up is needed.


Find ownership gaps

Unassigned Customer Tasks

Question it answers: Which customer-owned tasks do not currently have an identified owner?

Unassigned Customer Tasks focuses on incomplete customer-responsibility tasks without an assignee.

Use this metric to identify a different kind of engagement risk.

A task can be perfectly clear and achievable but still fail to move forward if nobody on the customer team knows who owns it.

This is especially useful during:

  • Kickoff

  • Customer-team changes

  • Ownership handoffs

  • Pre-launch reviews

An overdue task and an unassigned task require different conversations, so review ownership before treating every customer delay the same way.

Understand customer task status

A single count can tell you how much customer work exists.

Status charts help explain where that work currently sits.

Widget

What it helps you understand

Customer Tasks by Status

How qualifying customer tasks are distributed across task statuses.

Customer Tasks In Active Projects By Status

How customer-owned work in qualifying projects is distributed by status.

Customer Task Status Distribution From Active Projects By Customer

How customer task status differs from one customer to another.

Customer Task Status Distribution From Active Projects By Customer

Question it answers: Which customers have the greatest concentration of unfinished or blocked work?

This chart breaks customer-responsibility tasks down by:

  • Customer

  • Task status

Use it when the overall customer-task totals look healthy but you need to understand whether risk is concentrated in a smaller number of accounts.

For example, a workspace may have a low overall Stuck count while one customer has several Stuck tasks.

The portfolio-wide number can hide that concentration.


Review this week's customer commitments

Customer Tasks Due This Week

Question it answers: What does the customer need to complete during the current workweek?

This widget focuses on incomplete tasks with Customer responsibility whose due dates fall within the current workweek.

Use it to prepare for short-term customer conversations.

For example, a project manager can review the widget before a weekly customer call and focus the conversation on:

  • Work due before the week ends

  • Tasks that have not started

  • Tasks already at risk

  • Ownership questions that could prevent completion

Note: This metric uses the current workweek, not the current month.


Understand overdue customer work

Overdue metrics help you separate the amount of overdue customer work from where that work is concentrated.

Widget

What it tells you

Overdue Customer Tasks

How much customer-owned work is currently overdue.

Assigned Customer Tasks Overdue

How much overdue customer work already has an identified assignee.

Customer Overdue Tasks by Project

Which projects contain the largest concentrations of overdue customer work.

Overdue Customer Tasks

Question it answers: How much customer-owned work has passed its due date?

Use this metric as a high-level customer delivery-risk signal.

Then investigate further before deciding why the work is late.

Useful questions include:

  • Is someone assigned?

  • Is the task Stuck?

  • Is the customer waiting on internal work?

  • Are multiple overdue tasks concentrated in the same project?

  • Is this one isolated task or a broader engagement pattern?

Assigned Customer Tasks Overdue

Question it answers: Which overdue customer tasks already have an owner?

This metric narrows overdue customer work to tasks that already have an assignee.

That helps separate:

“Nobody owns this.”

from:

“Someone owns this, but it is still overdue.”

Those situations usually require different follow-up.

Customer Overdue Tasks by Project

Question it answers: Where is overdue customer work concentrated?

This chart groups overdue customer-owned tasks by project and task status.

Use it when the total overdue count becomes large enough that reviewing tasks individually would be inefficient.

The summary card tells you:

How much overdue work exists?

The project chart tells you:

Where is it happening?


Identify customer users with blocked work

Customer Users with the most Stuck Tasks

Question it answers: Which customer users currently have the greatest concentration of blocked work?

This widget identifies customer users with assigned tasks currently marked Stuck.

Use it as a starting point for targeted follow-up.

For example, if one customer user has several Stuck tasks across the same implementation, the project manager may want to review:

  • Whether the tasks depend on one another

  • Whether the customer needs additional guidance

  • Whether an internal dependency is preventing progress

  • Whether responsibility should be reassigned

The widget identifies a pattern. It does not establish why the tasks became Stuck.


Understand customer participation

Avg Customers Invited to Projects

Question it answers: How many customer team members are typically invited to each GUIDEcx project?

This metric calculates the average number of customer team members invited across the projects included in the current reporting scope.

If you apply filters, the average reflects the filtered project population.

For example, you could compare customer participation for:

  • Enterprise projects

  • A specific onboarding motion

  • One customer segment

  • Projects in a particular status

  • A specific date range

Use this metric to understand whether your implementation process generally engages one primary customer contact or a broader customer team.

Important: A higher average is not automatically better. Different implementation models may require different levels of customer participation.


Monitor customer satisfaction

Customer Engagement includes two CSAT views:

  • CSAT Trend (30d)

  • CSAT Comments

These complement the task-based engagement signals by showing what customers are telling you directly.

CSAT Trend (30d)

Question it answers: How has recent customer satisfaction changed?

CSAT Trend shows average CSAT rating score by response day during the last 30 days.

Use it to identify recent movement in customer sentiment.

A declining trend can be a reason to investigate customer experience alongside task progress.

For example, you might compare:

  • Recent CSAT movement

  • Overdue customer work

  • Stuck customer tasks

  • Project delivery risk

Do not assume one caused the other.

Use the combined signals to identify where a deeper conversation may be worthwhile.

CSAT Comments

Question it answers: What are customers actually saying?

CSAT Comments gives you the written feedback behind customer survey responses.

Use comments to add context to the score.

A numerical rating can tell you that a customer is satisfied or dissatisfied.

The comment can help you understand what they chose to tell you about their experience.

For deeper CSAT analysis, use the CSAT Standard report.

Drill into customer task records

Customer Engagement uses the same task-oriented drilldown structure as Task Management.

Depending on the widget, the underlying records can include fields such as:

  • Task Name

  • Project Name

  • Responsibility

  • Priority

  • Start and due dates

  • Assignment information

  • Completion and overdue indicators

  • Days Open

  • Current status

  • Status Explanation

  • Brand information

Every drilldown column header can be sorted A → Z or Z → A.

For definitions of individual fields, see the GUIDEreports drilldown field reference.


Example: Prepare for a customer health review

The following is an illustrative Professional Services scenario.

A delivery leader is preparing for a weekly customer health meeting.

The goal is:

Which customers need proactive follow-up before their outstanding work affects the project timeline?

1. Start with overall workload

They review:

  • Active Customer Tasks

  • Stuck Customer Tasks

  • Overdue Customer Tasks

  • Unassigned Customer Tasks

These metrics identify the broad customer workload and immediate risk signals.

2. Check near-term commitments

They review Customer Tasks Due This Week.

This identifies customer action items that need attention before the workweek ends.

3. Find where risk is concentrated

They use:

  • Customer Overdue Tasks by Project

  • Customer Task Status Distribution From Active Projects By Customer

Now they can tell whether the risk is spread across many customers or concentrated in a few accounts.

4. Review ownership

They compare overdue work with:

  • Assigned Customer Tasks Overdue

  • Unassigned Customer Tasks

This distinguishes work that already has an owner from work that may be stalled because ownership is unclear.

5. Add customer sentiment

They review:

  • CSAT Trend (30d)

  • CSAT Comments

Now the team has both operational and customer-feedback context.

Instead of saying:

“This customer has overdue tasks.”

they can have a more useful conversation:

“This customer has four overdue tasks, two are Stuck, one has no assignee, and their recent CSAT comment also suggests they need additional guidance.”

That gives the team a much stronger starting point for action.


Best practices

These are suggested reporting practices rather than product requirements.

Look for patterns, not just high counts

A customer with many active tasks may simply have a large implementation.

Look at status, due dates, overdue work, and ownership before deciding the customer is disengaged.

Check ownership before escalating overdue work

An overdue customer task with no assignee may represent an ownership problem rather than a customer-performance problem.

Use Unassigned Customer Tasks alongside overdue metrics.

Use this week's tasks for proactive follow-up

Customer work that is due this week gives you an opportunity to follow up before it becomes overdue.

Use it for weekly customer calls and project-manager planning.

Separate blocked work from incomplete work

An active customer task is not necessarily a problem.

A Stuck task is a stronger signal that the work has been identified as blocked.

Prioritize investigation accordingly.

Use customer-level charts to find concentration

Portfolio-wide metrics can hide account-level risk.

Use customer and project breakdowns to see whether a small number of customers are driving the overall result.

Use CSAT as context, not proof of cause

A low score and overdue work occurring at the same time does not prove one caused the other.

Use both signals to decide where further investigation is useful.

Don't assume more invited users means better engagement

Avg Customers Invited to Projects describes participation structure.

Use it to understand your onboarding motion, not as a universal engagement score.


Frequently asked questions

What counts as a customer task?

A customer task is a task with Customer responsibility.

What's the difference between Total Customer Tasks and Active Customer Tasks?

Total Customer Tasks counts customer-responsibility tasks broadly.

Active Customer Tasks narrows the population to qualifying tasks that are not Done or Not Applicable.

Use Total Customer Tasks for overall volume and Active Customer Tasks for outstanding customer work.

Why can Completed Customer Tasks include Not Applicable?

The completed metric includes customer tasks marked:

  • Done

  • Not Applicable

A Not Applicable task may represent work that was no longer required rather than work the customer actually performed.

What does Stuck Customer Tasks mean?

It counts customer-responsibility tasks currently marked Stuck within the qualifying project population.

Stuck identifies blocked work. Review the underlying task to understand the reason.

Does Customer Tasks Due This Week mean the current calendar month?

No.

It looks for qualifying customer tasks due during the current workweek.

What is the difference between Overdue Customer Tasks and Assigned Customer Tasks Overdue?

Overdue Customer Tasks identifies qualifying customer-owned work that is overdue.

Assigned Customer Tasks Overdue narrows that population to work that already has an assignee.

Use them together to distinguish overdue work with ownership from overdue work that may also have an ownership gap.

Does a high number of customer tasks mean the customer is disengaged?

No.

Task volume alone does not determine engagement.

Consider:

  • Status

  • Due dates

  • Overdue work

  • Stuck work

  • Assignment

  • Customer participation

  • CSAT feedback

before drawing conclusions.

Does a high Avg Customers Invited to Projects value mean better engagement?

Not necessarily.

The metric describes how many customer team members are typically participating in projects.

The appropriate number depends on your onboarding process and customer organization.

What does CSAT Trend (30d) show?

It shows average CSAT rating score by response day during the last 30 days.

Use it to understand recent movement in customer sentiment.

Why are there only two CSAT widgets on Customer Engagement?

Customer Engagement uses CSAT Trend (30d) and CSAT Comments to provide satisfaction context alongside customer work.

For deeper CSAT analysis, use the dedicated CSAT Standard report.

Can I see the individual tasks behind a metric?

If the widget supports a drilldown, hover over it.

When your cursor changes to a pointer hand, select the widget to open the underlying records.

For field definitions, see the GUIDEreports drilldown field reference.

Can I filter the report to one customer?

Yes.

Use the Customer filter and combine it with task status, responsibility, dates, custom fields, or other available filters as needed.

What if I need a different customer-engagement view?

Start by adjusting the filters on the Standard report.

If the available Standard report still does not answer your question, you can build a custom GUIDEreport using available customer-engagement widgets.

Continue learning about GUIDEreports

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