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Customer Engagement - Standard Report

Learn how to use the GUIDEreports Customer Engagement report to monitor customer task progress, identify stuck, overdue, or unassigned customer work, compare engagement across customers, review customer participation, and understand CSAT trends.

Written by Elan Maynez

The Customer Engagement report helps you understand how customers are participating in their onboarding work and where that participation may need attention.

It combines customer-owned task activity, customer participation, and customer satisfaction data so onboarding, Customer Success, and Professional Services teams can answer a practical question:

Are our customers engaged, progressing, and satisfied?

Use this report to identify blocked customer work, upcoming commitments, ownership gaps, differences in progress between customers, participation patterns, and changes in customer sentiment before they become larger delivery risks.


What you can learn from this report

Use the Customer Engagement report to understand:

  • How much work is assigned to customers overall

  • How much customer work remains active

  • How much customer work has been completed or is no longer required

  • Which customer tasks are stuck or overdue

  • Whether customer tasks have clear owners

  • Which customer work is due this week

  • How customer task progress is distributed across active projects

  • Which customer users have the most stuck work

  • How customer engagement differs from one customer to another

  • How many customer team members are invited to projects on average

  • Whether customer satisfaction is improving or declining

  • What customers are saying in their CSAT feedback

  • Which individual tasks are contributing to the report metrics

This report is especially useful during portfolio reviews, customer health reviews, and onboarding check-ins when you need to move from a broad engagement signal to the customers, users, or tasks that may require follow-up.


Filter the report

Filters help you narrow the report to the customer population, projects, and work you want to evaluate.

Available filters include:

  • Customer — Focus the report on a specific customer or account.

  • Project Manager — Focus on projects associated with a particular project manager.

  • Brands — Narrow results based on the brand associated with the relevant projects.

  • Project Status — Focus on projects with a status such as Cancelled, Done, Late, On Hold, On Time, or Pending.

  • Task Status — Focus on tasks with statuses such as Not Started, In Progress, Stuck, Sign Off, Done, or Not Applicable.

  • Project Tags — Narrow the report to projects associated with specific tags.

  • Task Tags — Focus on categories of customer work identified through task tags.

  • Task Start Date / Due Date — Review customer work based on when tasks start or are due.

  • Project Start Date / End Date — Focus on work associated with projects based on project start or end dates.

  • Project Forecasted End Date — Focus on projects based on when they are forecasted to finish.

  • Custom Fields (Project + Task) — Narrow results using project or task custom fields your organization tracks, such as region, onboarding type, customer type, or purchased products.

You can combine filters to investigate a specific customer population or delivery question.

For example, an onboarding leader preparing for a portfolio review could filter by Project Manager, then narrow the report to projects with a Late status to understand whether customer-owned work is contributing to those delays.


Understand overall customer task engagement

Start with the summary metrics to understand the volume and current state of work assigned to customers.

Total Customer Tasks

Question it answers: How much work has been assigned to customers overall?

Total Customer Tasks counts all tasks where responsibility is set to Customer.

No additional task-status or project-status filters are applied to this metric.

Use it as a broad measure of customer-owned task volume. Because it includes customer tasks regardless of whether their projects or tasks are still active, it should not be interpreted as the amount of customer work that still needs to be completed.

Active Customer Tasks

Question it answers: How much customer-owned work is still active?

Active Customer Tasks counts tasks that:

  • Have Customer responsibility

  • Are not Done or Not Applicable

  • Belong to projects that are not Pending, Cancelled, or Done

Use this metric to understand the amount of outstanding customer work within ongoing projects.

A high active-task count is not necessarily a problem on its own. Compare it with due dates, stuck work, overdue work, and the customer's stage in the onboarding process before deciding whether follow-up is needed.

Completed Customer Tasks

Question it answers: How much customer work has been completed or is no longer required within ongoing projects?

Completed Customer Tasks counts tasks that:

  • Have Customer responsibility

  • Have a status of Done or Not Applicable

  • Belong to projects that are not Pending, Cancelled, or Done

Use this metric to understand how much customer-owned work has moved out of the active workload.

Note: Because tasks marked Not Applicable are included, this metric represents work that has either been completed or is no longer required. It does not represent only tasks completed through a Done status.


Identify customer work that may need attention

The next set of metrics helps you distinguish normal active work from customer tasks that may require intervention.

Stuck Customer Tasks

Question it answers: How much customer-owned work is currently blocked?

Stuck Customer Tasks counts tasks that:

  • Have Customer responsibility

  • Have a Stuck status

  • Belong to projects that are not Pending, Cancelled, or Done

Use this metric as a starting point for identifying customer work that may need clarification, additional information, assistance, or another form of follow-up.

A Stuck status tells you that the task has been identified as blocked. Review the underlying customer, project, and task before determining why the work is stuck or what action should be taken.

Unassigned Customer Tasks

Question it answers: How much active customer work currently has no owner?

Unassigned Customer Tasks counts tasks that:

  • Have Customer responsibility

  • Are not assigned to a user

  • Are not Done or Not Applicable

  • Belong to projects that are not Pending, Cancelled, or Done

Use this metric to identify ownership gaps.

An unassigned customer task may require your team to confirm the appropriate customer contact before the work can progress.

Overdue Customer Tasks

Question it answers: How much customer-owned work has passed its due date?

Overdue Customer Tasks counts tasks that:

  • Have Customer responsibility

  • Have an end date earlier than today

  • Are not Done or Not Applicable

  • Belong to projects that are not Pending, Cancelled, or Done

Use this metric to identify customer commitments that may already be affecting a project's timeline.

When the number increases, investigate the affected projects and customers rather than assuming every overdue task represents the same level of risk. A task's importance, dependencies, and project context can all affect the appropriate response.


Understand upcoming customer commitments

Customer Tasks Due This Week

Question it answers: What customer work needs to be completed this week?

Customer Tasks Due This Week counts customer-responsibility tasks in active projects whose due date falls within the current work week.

Included tasks:

  • Have Customer responsibility

  • Belong to projects that are not Cancelled, Pending, or Done

  • Have a due date within the current work week

Use this metric at the beginning of the week or before customer check-ins to identify upcoming customer commitments that may require attention before they become overdue.


Understand customer participation

Task completion is one way to think about engagement. The number of customer team members invited to projects adds another view of how broadly customers are participating in the onboarding process.

Avg Customer Invited to Projects

Question it answers: On average, how many customer team members are invited to each project?

Avg Customer Invited to Projects calculates the average number of customer team members invited across the projects included in the report.

By default, the metric considers all projects. When report filters narrow the project population—for example by project status, customer, project manager, or another applicable filter—the average is calculated using the filtered set of projects.

Use this metric to understand the typical level of customer participation in your projects.

For example, a team may use it to understand whether implementations usually involve one primary customer contact or a broader group of stakeholders.

The number should be interpreted in the context of your delivery model. A project that requires one customer contact is not necessarily less engaged than a project that requires five.


Understand customer task status across active projects

Summary cards tell you how much work exists. The status views help you understand what state that work is in and where it is concentrated.

Customer Tasks in Active Projects by Status

Question it answers: What is the current status mix of customer-owned work across active projects?

This view counts tasks where:

  • Responsibility is Customer

  • The project is not Done, Pending, or Cancelled

The results are grouped by task status.

Use this view to see whether customer work is primarily progressing, waiting to begin, blocked, awaiting sign-off, or represented by another applicable status.

This is more useful than looking at the active-task count alone because it shows how that customer workload is distributed.

For example, two customer portfolios could have the same number of tasks while having very different engagement patterns: one may consist mostly of work in progress, while the other contains a large concentration of stuck tasks.

Customer Task Status Distribution from Active Projects by Customer

Question it answers: How does customer task progress compare across customers?

This view counts customer-responsibility tasks in projects that are not Done, Pending, or Cancelled, then groups the results by:

  • Customer

  • Task status

Use it to compare engagement patterns across your customer portfolio.

Look for customers with unusually large concentrations of Stuck, Not Started, or other statuses that matter to your delivery process. Those patterns can help you decide where a closer review may be useful.

The chart identifies where to investigate. It does not establish why one customer has more work in a particular status.


Identify customer users with blocked work

Customer Users with the Most Stuck Tasks

Question it answers: Which customer users currently have the most blocked tasks?

This view identifies the top 10 customer users with the highest number of stuck tasks in active projects.

Included tasks are:

  • Stuck

  • Customer-responsibility tasks

  • Assigned to a specific user

  • Associated with projects that are not Done, Pending, or Cancelled

Results are grouped by the customer user and customer, ordered by the number of stuck tasks, and limited to the top 10 users.

Use this view when you need to move from a customer-level engagement signal to the individual customer collaborators who may need assistance.

For example, if several blocked tasks belong to the same customer user, your team may want to review those tasks together before reaching out. The pattern may point to a shared dependency, unclear instructions, missing information, or another issue that is easier to resolve in one conversation.


Understand customer satisfaction

Task activity tells you what customers are doing. CSAT data adds another perspective: how customers describe their experience.

Use both signals together rather than treating either one as a complete measure of customer health.

CSAT Trend (30 Days)

Question it answers: How has customer satisfaction changed over the last 30 days?

CSAT Trend (30 Days) calculates the average CSAT score for each day using responses submitted during the last 30 days.

Results are grouped by the response date.

Use the trend to identify changes in customer sentiment rather than relying on a single response.

A downward movement can be a useful reason to investigate recent customer experiences, but the trend itself does not establish the cause. Review task activity and individual feedback for additional context.

CSAT Comments

Question it answers: What feedback are customers providing about their experience?

CSAT Comments provides the individual CSAT responses used for more detailed feedback review, including:

  • Rating

  • Project

  • Customer

  • Comment

  • Response date

The widget also calculates the average CSAT score across the included responses.

Use it to add qualitative context to the satisfaction scores.

For example, if the CSAT trend declines, review recent comments to determine whether customers are repeatedly mentioning the same point of friction. You can then compare that feedback with customer task activity before deciding whether an onboarding or delivery process needs attention.


Understand the task drilldown table

The Customer Engagement report uses the same task drilldown table as the Task Management standard report.

Use the drilldown to investigate the individual tasks behind the customer-engagement metrics.

Every column in the drilldown table can be sorted and filtered, allowing you to narrow the results to the projects, tasks, owners, dates, statuses, or other attributes relevant to your investigation.

The columns appear in the following order:

Column

What it shows

Task Name

The name of the task. You can search for task names and select multiple tasks when filtering. Select a task name to open that task.

Project Name

The project the task belongs to. You can search for project names and select multiple projects when filtering. Select a project name to open the project plan.

Responsibility

Who is responsible for the task: Internal, Customer, or Partner.

Priority

The task's priority: Low, Medium, or High.

Visibility

What the customer can see. Visible shows task contents except internal-only task messages, attachments, and custom fields. Name only shows only the task name. Hidden completely hides the task card from the customer's view.

Sign Off Required

True when sign off is required for the task.

Start Date

The date the task is scheduled to start.

End Date

The date the task is scheduled to end, or its due date.

Created At

The date the task was created.

Updated At

The date the task was last changed.

Is Assigned

True when the task has at least one assignee who is still on the project. Filter this column to False to find unassigned tasks.

Assignee Name

The names of everyone assigned to the task, listed alphabetically and separated by commas on the task's row. This field is empty when the task has no assignee.

Is Complete

True when the task's current status label belongs to the Done category.

Is Overdue

True when the task's end date is in the past and its current status label does not belong to the Done category.

Days Open

The number of days since the task was created, including decimal values. The value is calculated through the current time and is empty once the task is done. Because it is time-based, it can change each time the report is viewed.

Is Subtask

True when the item is a subtask whose parent is another task. False indicates a regular task.

Status Created At

The date the task moved into its current status.

Status Updated At

The date and time the task's current status was set or most recently edited.

Status Explanation

Free-text context entered to explain the task's current status, such as why a task is stuck. This field is empty when no explanation was provided.

Status Label

The name of the task's current status as it appears in the workspace. Because workspaces can define their own status labels, the exact values can vary.

Brand Name

The name of the brand assigned to the task's project. This field is empty when the project uses the workspace's default branding.

Brand Is Retired

True when the brand assigned to the task's project is retired. False when the brand is active or when the project uses the workspace's default branding.

Important: Status Explanation is not available to customer or partner users. Queries that attempt to select, filter, or sort using this field are not permitted for those users.


Use the drilldown to investigate customer engagement

The dashboard tells you where an engagement pattern exists. The drilldown helps you determine which individual tasks are contributing to it.

For example, you can:

  • Filter Project Name to focus on a customer project or set of projects.

  • Review Responsibility and Assignee Name to understand ownership.

  • Use Is Assigned = False to investigate unassigned customer tasks.

  • Check End Date and Is Overdue to identify customer work that has passed its due date.

  • Filter Status Label to focus on stuck or other relevant task statuses.

  • Review Status Explanation, when available, for additional context about a task's current status.

  • Sort or filter Days Open to identify customer tasks that have remained open for longer periods.

  • Use Is Subtask to distinguish subtasks from regular tasks.

For example, if Customer Users with the Most Stuck Tasks identifies a customer collaborator with several blocked tasks, use the drilldown to review those tasks together, check their projects and due dates, and understand the available status context before reaching out.

The drilldown provides context for investigation. Review the underlying task and project before deciding why a customer-engagement pattern occurred or what action your team should take.

Move from a signal to an investigation

The Customer Engagement report is most useful when you treat the widgets as different levels of the same investigation.

Start with volume. Review Active Customer Tasks to understand how much customer work remains.

Look for friction. Check Stuck Customer Tasks, Unassigned Customer Tasks, and Overdue Customer Tasks for signals that customer work may need attention.

Look ahead. Review Customer Tasks Due This Week so you can identify customer commitments approaching their deadlines.

Understand participation. Use Avg Customer Invited to Projects to understand how many customer team members typically participate in the projects included in your current report view.

Understand the pattern. Use the status views to determine whether issues are concentrated around particular customers or task statuses.

Identify who may need help. Review Customer Users with the Most Stuck Tasks when blocked work appears concentrated around particular customer collaborators.

Add the customer perspective. Compare operational signals with CSAT Trend (30 Days) and CSAT Comments.

Investigate the underlying work. Use the task drilldown to identify the specific tasks, owners, statuses, and dates contributing to the signals you found.

The report tells you where additional investigation may be useful. Review the underlying project and customer context before deciding why a pattern occurred or what action your team should take.

Example: Prepare for a weekly customer engagement review

The following is an illustrative Professional Services scenario.

An onboarding leader is preparing for a weekly portfolio review and wants to identify customers who may need proactive attention.

They begin with Active Customer Tasks to understand the amount of customer-owned work still open across ongoing projects.

Next, they review Stuck Customer Tasks, Unassigned Customer Tasks, and Overdue Customer Tasks. A rising active-task count is less concerning when work is progressing normally, but a concentration of stuck or overdue work may deserve closer attention.

They check Customer Tasks Due This Week to understand which customer commitments are approaching during the current work week.

They also review Avg Customer Invited to Projects for context about how broadly customer teams are participating across the projects in the current report view.

Next, they open Customer Task Status Distribution from Active Projects by Customer to see whether task issues are concentrated among particular customers.

For a customer with several stuck tasks, they check Customer Users with the Most Stuck Tasks to determine whether the blocked work is associated with a specific collaborator.

They then use the drilldown table to inspect the affected tasks, owners, due dates, statuses, and available status explanations.

Finally, they compare those operational signals with CSAT Trend (30 Days) and CSAT Comments. If customer task friction and negative feedback appear together, the team has stronger context for a proactive customer conversation.

Instead of treating one number as a customer-health score, the team uses participation, task activity, task-level context, and customer feedback together to determine where investigation and follow-up are most valuable.


Best practices

These are suggested reporting practices rather than product requirements.

  • Start with engagement patterns, not a single metric. A large number of active customer tasks can be normal for a complex implementation. Compare active work with stuck, overdue, ownership, participation, status, and satisfaction signals before drawing conclusions.

  • Address stuck work before it becomes overdue work. Review Stuck Customer Tasks regularly so your team can investigate blockers while there is still time to protect downstream milestones.

  • Review customer commitments before they are late. Use Customer Tasks Due This Week to identify customer-owned work coming due during the current work week and prioritize timely follow-up.

  • Resolve ownership gaps early. Use Unassigned Customer Tasks to identify work that lacks a customer assignee. Confirming ownership can prevent tasks from sitting untouched simply because no one knows who should act.

  • Use participation as context, not a score. Avg Customer Invited to Projects helps you understand how many customer team members typically participate in a project, but the appropriate number depends on your onboarding motion and the customer's needs.

  • Use customer comparisons to prioritize investigation. The customer status distribution helps you identify unusual concentrations of blocked or inactive work without opening every project individually.

  • Use the drilldown before reaching conclusions. Summary metrics identify where a potential issue exists. The drilldown helps you understand the specific tasks, owners, dates, and statuses contributing to it.

  • Review the underlying task before contacting the customer. A stuck or overdue status tells you that follow-up may be useful, but it does not explain the cause. Check the project context first so the outreach is informed and specific.

  • Use CSAT trends and comments together. The trend shows whether satisfaction is moving; comments can provide context for what customers experienced.

  • Avoid treating task completion as the same thing as satisfaction. A customer can complete tasks and still have a poor experience, or have several open tasks while remaining highly engaged. Use operational and sentiment signals together.

  • Filter before comparing customers. Differences in project type, onboarding stage, region, or delivery model can make portfolio-wide comparisons misleading. Narrow the report to the population you actually want to evaluate.


Frequently asked questions

What counts as a customer task?

For the metrics documented here, a customer task is a task where responsibility is set to Customer.

What does “active project” mean in the Customer Engagement calculations?

For the Customer Engagement task metrics documented here, active-project calculations exclude projects that are Pending, Cancelled, or Done.

Does Completed Customer Tasks count only tasks marked Done?

No.

Completed Customer Tasks includes customer-responsibility tasks marked Done or Not Applicable, as long as they belong to projects that are not Pending, Cancelled, or Done.

Why can Total Customer Tasks be much higher than Active Customer Tasks?

Total Customer Tasks counts every task with Customer responsibility without applying additional task-status or project-status filters.

Active Customer Tasks is narrower. It excludes tasks that are Done or Not Applicable and tasks from projects that are Pending, Cancelled, or Done.

Does a Stuck Customer Task mean the customer is disengaged?

Not necessarily.

The metric tells you that a customer-responsibility task currently has a Stuck status. Review the drilldown and underlying task before deciding why it is blocked.

What does Avg Customer Invited to Projects tell me?

It shows the average number of customer team members invited to the projects included in the current report view.

Without additional filters, it reflects the average across all projects. When filters narrow the report, the metric recalculates using the projects included by those filters.

Use it as context for customer participation rather than as a standalone measure of engagement or project health.

What counts as a Customer Task Due This Week?

The metric includes customer-responsibility tasks in active projects when the task's due date falls within the current work week.

How should I use task metrics and CSAT together?

Use task activity to understand what is happening in the onboarding work and CSAT to understand how customers are responding to their experience.

When both show signs of friction—for example, increasing blocked work alongside declining CSAT—you have additional context for deciding where proactive follow-up may be valuable.

Can I investigate the individual tasks behind the metrics?

Yes. The Customer Engagement report uses the same task drilldown as the Task Management report.

Use its sortable and filterable fields to investigate specific tasks, projects, assignees, statuses, due dates, overdue work, ownership gaps, and available status explanations.

Can I use this report for a single customer?

Yes. Use the Customer filter to focus the report on a specific customer or account, then combine it with other filters when you need a narrower view.

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